2024 Ford F150 Lariat Price. Kelley blue book fair purchase pricing currently suggests you might expect to pay about $1,500 less than msrp, depending. For the 2024 model year, the lariat.

The 2024 ford f150 regular cab has a starting sticker price of $38,960. It starts at $64,995 and only comes in a super crew with the 5.5’ bed.